bernardo liz
β»
bernardo liz β»
is an advertiser by training, an artist by nature and a content creator by vocation. He has worked with microcontent since the beginning, and is a TikTok specialist, having coordinated the segment at Youcom for 2 years and also worked with clients such as Renner, Grendene, AnyDesk and Shopper.
He has over 20 brands and 40 websites in his branding, playlisting and web design experience, serving clients independently or in partnership in different market segments.
Founder of outrahora store and partner of outrahora group, he works as a communications and content consultant, combining the macro vision of market experience with a keen eye for trends.
bento.me/farinadeliz
+55 51 982818281
portfolio
bernardo liz
brand strategy and identity
some of the brands I have had the opportunity to work with, combining strategy, research and creative partnerships to develop commercially assertive concepts. I also work as a brand identity consultant when there is a need to change positioning without the desire for rebranding. Among other clients I have had the opportunity to collaborate with are AMAB-RS, ADVB-RS, AJURIS, Grupo Schumann, Kate Pet, UP Idiomas, Name, Rage, GramadoZoo and Sicoob.
positioning, value proposition, tone of voice, name, customer journey, content planning
market analysis, trend analysis, positioning, value proposition, tone of voice, name, customer journey, content planning
VIRA
positioning, value proposition, tone of voice, name, content planning, communication strategy
market analysis, positioning, value proposition, brand concept, tone of voice
market analysis, positioning, value proposition, brand concept, tone of voice, name
Denise Costa
brand concept, positioning, tone of voice
portfolio
bernardo liz
brand activation and impact
youcom
strategy and campaign creation
creating campaigns for Youcom has always been a fun process. Together with the Paim United Creators team and the client, we developed striking and assertive brand campaigns and activations, always seeking to speak to the brand's target audience, young people, in a close and accessible way. In these campaigns, I also had the opportunity to curate and direct the participation of several content creators.
youcom
trend analysis, content planning and production, copywriting, community management and influencer management
Youcom's content hub was where I had the most protagonism, coordinating the brand's TikTok for almost two years. During this time, we multiplied the brand's follower base on the network by 9x, surpassing 430k followers without losing organic engagement. This was possible thanks to the presence of a qualified team, strategic vision of the platform, accurate partnerships with native creators and dedicated community management.
shopper
campaign strategy and creation, copywriting, ux writing, content planning and production
For the client Shopper, the challenge was to explain in a simple way the service of the new on-demand supermarket player in SΓ£o Paulo. I was able to collaborate in the development of copywriting for the platforms, naming and strategic branding, as well as campaigns and always-on content for the brand.
outrahora group
market analysis, trend analysis, cultural production, content production, web design, customer journey
In 2023 and 24, I was in charge of the cultural collective outrahora, of which I am one of the founding partners, in operation since 2017. During this period, we focused on the executive expansion of our activities, both at the record store outrahora store and at the label outrahorarec. We hold events of different styles, for different audiences, but always maintaining curatorial cohesion. As the leader of communications and marketing, I have an asset at Outrahora that goes beyond the business; it is a constant opportunity to work and understand community management beyond the digital.
NOITE DO VINIL, I-IV
ALFINETE, I-V
TERRAPLANA @ AGULHA
EXCLUSIVE OS CABIDES + SOPHIA CHABLAU E UMA ENORME PERDA DE TEMPO @ OPINIΓO
CRUMB + PLUMA @ OPINIΓO
+playlisting and musical branding
for clients such as Benjamin Osteria Moderna, Capullo Canela, Alameda Bom Fim, Kurotel e Gramado Zoo
+squarespace web design
6+ years of experience in CMS developing, copy/ux writing and content architecture on platforms such as WordPress, Wix, WebFlow, Cargo and Squarespace, where I have most of my websites published, for clients such as:
what i work with
strategy and creation in communication
content planning
copywriting / ux writing
playlisting and musical branding
strategy and consultancy in creators economy
conceptual branding
web design on squarespace
